Nura
Brand Strategy, Creative Direction, Visual Identity, Shopify Design.
Les Bases
Les Bases is a beauty brand rooted in the idea of uncomplicated, skin-first makeup. Designed to shift focus away from industry excess and back toward intentional, refined routines.
For this project, we developed the full visual world across digital and product direction. From bottle forms to campaign-ready imagery.
We explored the relationship between product design and digital storytelling, crafting a cohesive system where packaging, imagery, and site layout work together to communicate simplicity without losing impact. By grounding the experience in a three-step routine, the product range feels purposeful rather than overwhelming. Each product holds a defined place within the journey – supporting conversion, increasing average order value, and maintaining visual simplicity without sacrificing freedom in design.
Golden Times
Golden Times is a non-alcoholic, cannabis-infused drink positioned as a modern elixir – a mindful alternative to traditional drinking culture. The brief was to move beyond the typical cannabis beverage aesthetic and instead create something ritualistic, elevated, and destination-inspired.
We developed the brand strategy around the idea of preservation and presence –enhancing today while honouring tomorrow. By positioning the product as The Elixir, we introduced a sense of ceremony, differentiating it from functional wellness drinks and party-led cannabis brands. The visual identity creates a premium, resort-inspired world that feels aspirational rather than medicinal.
From product naming, creative direction and strategy, through to label concepts and packaging exploration, the result is a cohesive brand designed to sit confidently between wellness, luxury hospitality, and modern social ritual.
Navy & Stone
Navy & Stone is a coastal-inspired childrenswear brand built around craftsmanship and considered production. The brief was to elevate the digital experience to better reflect the quality of the clothing, while simplifying the customer journey for modern parents.
Following a full site audit and strategy phase, we restructured navigation, refined homepage storytelling, and strengthened the positioning of key differentiators such as personalisation and limited drops. The redesign focused on balancing softness and sophistication for the parents browsing, with the light, playfulness to reflect the product – ensuring the site felt premium, intuitive, and conversion-led.
The result is a Shopify experience that mirrors the brand’s ethos: calm, intentional, and designed to be lived in – while providing the structure needed to support growth and future collections.
Satori Skin
Satori is a skincare brand rooted in Indian traditions, blending botanical heritage with modern science. We began with a full site audit and strategy review – identifying friction points, product storytelling and trust signals for a redesign using their existing theme.
The product page was restructured to prioritise persuasion – improving above-the-fold information and benefit communication. Custom UGC and testimonial sections were introduced. We created bespoke AI-generated ingredient imagery to visually communicate the educational section, and a footer transformed into a strong visual moment.
We improved content sequencing, simplified CTAs, and optimised layouts to reduce cognitive overload and support higher engagement.
The Model Habit
The Model Habit was built as a curated space where wellness, beauty, faith, and lifestyle intersect. The objective was to build a digital foundation capable of evolving into a profitable content-led ecosystem, balancing aesthetic credibility with long-term commercial infrastructure.
We developed the visual direction and elevated brand assets to establish a distinct, recognisable online world. We designed a cohesive suite of branded content frameworks – ensuring consistency across social distribution touchpoints.
The site was designed and developed on WordPress using Elementor, with strategic backend structuring to support future monetisation through affiliate integration, brand partnerships, and scalable content categories. Imagery featured within the website mockup was used for wireframe visualisation only and does not represent owned assets.
Floven
Floven is a women’s supplement brand rooted in science-backed botanicals and hormone-conscious formulation. The objective was to create a digital experience that felt clinically credible, emotionally resonant and aligned to their audience’s creative preference.
From initial wireframes through to full Shopify development. The structure was designed to guide customers through education, reassurance, and ritual.
Alongside site strategy and development, we created bespoke 3D product renders and AI-generated ingredient imagery, helping to maintain aesthetic cohesion across the digital ecosystem.
Franca Vinka
Franca Vinka is a fashion-led luxury swimwear and resortwear brand rooted in editorial storytelling. Our role was to redesign the Shopify experience in a way that lifted conversion and visual identity – preserving the brand’s luxury feel while creating a more intentional user journey.
A full site transformation was delivered in under 3 weeks. The focus was on allowing the strength of the brand’s imagery to lead the experience without compromising performance.
Following launch, we’ve moved into behavioural insights – analysing user interaction and refining based on real engagement data to support long-term growth.