As Pilates continues to soar in popularity, particularly through trends like the 'Pilates Princess' on TikTok (sign me up). Standing out becomes increasingly vital. Here’s 4 easy to follow steps to begin your community-focused, online presence.
Differentiate Yourself
Pilates is an incredible workout, but with its rising popularity, it's essential to highlight what makes your practice unique. Embrace your strengths and share your story to build a meaningful connection with your audience. Whether it's the journey of how you discovered Pilates, the challenges you overcame, or the unique approach you bring to your classes, your narrative can set you apart and create strong bonds with potential clients.
Action Step: Build a dedicated page or section on your website that tells your brand story. Create a social media post diving into how you started, making it relatable to your audience. Be as authentic and open as you are willing to go. Share the challenges you faced, the lessons you learned, and the passion that drives you forward.
Place Such a Heavy Focus on Community
Community is at the heart of wellness brands. Influential figures in the industry like Bryony Deery, owner of Pilates by Bryony, emphasise the power of community. Your community can become your brand's influencers and raving fans, leading to a snowball effect in your growth. Create a sense of inclusion by creating challenges and activities that address your audience's needs and interests, showing them that they are heard and valued.
Action Step: Post a question asking your audience what they feel is missing from their wellness routine, what class they wish existed, etc. Engage with their responses, showing genuine interest and curiosity. This not only helps with market research but also makes your audience feel appreciated. Conduct a poll on your channels to gather insights into your audience's preferences and challenges. Use this feedback to create customised content that directly addresses their needs and interests. Engage with your audience regularly to maintain a dialogue and adjust your content strategy accordingly.
Collaborate With Influencers and Like-Minded Brands
Expanding your reach and credibility in the wellness industry can be enhanced through strategic collaborations with influencers, UGC creators and aligned brands. By partnering with those who resonate with your brand values, you not only introduce your Pilates business to new audiences, but also gain authentic content that showcases your demand in the market. Collaborations not only broaden your exposure, but also creates a sense of belonging, making others aspire to be part of your community.
Look for opportunities to co-create compelling content that highlights your offerings and values. This could involve hosting joint events, participating in wellness challenges, or offering exclusive promotions to the followers of your collaborators. By leveraging the influence and expertise of others, you can amplify your online presence and position your Pilates business as a trusted authority within the wellness community.
Action Step: Begin by researching influencers or UGC creators whose audience aligns with your target demographic and brand ethos. Reach out to them with collaboration proposals that emphasise mutual benefits and shared values. Whether it's co-creating engaging content, hosting virtual workshops, or offering special discounts, ensure that the collaboration adds value to both parties and resonates with your audience. For instance, if you're a budding Pilates studio owner working within budget constraints, consider reaching out to a UGC creator facing similar circumstances. Extend an invitation for them to attend your studio opening class, providing them with the opportunity to generate content for their portfolio. while mutually benefiting from the exposure and collaboration.
Remember, reciprocity is key. Approach collaborations with a mindset of fairness. Put yourself in the shoes of the other party: would you find the proposal appealing and beneficial? By prioritising sincerity within your collaborations, you can build genuine partnerships that propel your Pilates business to new heights while nurturing a sense of community within the wellness sphere.
Conclusion
In conclusion, growing the online presence of your Pilates business requires a strategic approach that encompasses authenticity, community engagement, and meaningful collaborations. By differentiating yourself through your brand story, building connections with your audience, and leveraging the influence of others, you can establish your business as a trusted authority in the wellness industry.
Please don't hesitate to reach out if you have any questions or need further guidance on growing your Pilates business's online presence. Whether you're looking for an experienced team to develop a tailored strategy, or seeking expert support to implement your ideas, we're here to help. Together, we can create a roadmap for success that aligns with your goals and aspirations.
Remember, your journey to success in the wellness industry is a collaborative effort, and we're here to support you every step of the way. Let's build a thriving online presence for your Pilates business together!
All our love,
Charlie @ Set & Social x
Disclaimer: The image used in this blog post is sourced from Pinterest.