Les Bases
Les Bases is a beauty brand rooted in the idea of uncomplicated, skin-first makeup. Designed to shift focus away from industry excess and back toward intentional, refined routines.
For this project, we developed the full visual world across digital and product direction. From bottle forms to campaign-ready imagery.
We explored the relationship between product design and digital storytelling, crafting a cohesive system where packaging, imagery, and site layout work together to communicate simplicity without losing impact. By grounding the experience in a three-step routine, the product range feels purposeful rather than overwhelming. Each product holds a defined place within the journey – supporting conversion, increasing average order value, and maintaining visual simplicity without sacrificing freedom in design.
The Model Habit
The Model Habit was built as a curated space where wellness, beauty, faith, and lifestyle intersect. The objective was to build a digital foundation capable of evolving into a profitable content-led ecosystem, balancing aesthetic credibility with long-term commercial infrastructure.
We developed the visual direction and elevated brand assets to establish a distinct, recognisable online world. We designed a cohesive suite of branded content frameworks – ensuring consistency across social distribution touchpoints.
The site was designed and developed on WordPress using Elementor, with strategic backend structuring to support future monetisation through affiliate integration, brand partnerships, and scalable content categories. Imagery featured within the website mockup was used for wireframe visualisation only and does not represent owned assets.