Franca Vinka is a fashion-led luxury swimwear and resortwear brand rooted in editorial storytelling. Our role was to redesign the Shopify experience in a way that lifted conversion and visual identity - preserving the brand’s luxury feel while creating a more intentional user journey.

A full site transformation was delivered in under 3 weeks. The focus was on allowing the strength of the brand’s imagery to lead the experience without compromising performance.

Following launch, we've moved into behavioural insights - analysing user interaction and refining based on real engagement data to support long-term growth.