Les Bases is a beauty brand rooted in the idea of uncomplicated, skin-first makeup. Designed to shift focus away from industry excess and back toward intentional, refined routines.

For this project, we developed the full visual world across digital and product direction. From bottle forms to campaign-ready imagery.

We explored the relationship between product design and digital storytelling, crafting a cohesive system where packaging, imagery, and site layout work together to communicate simplicity without losing impact. By grounding the experience in a three-step routine, the product range feels purposeful rather than overwhelming. Each product holds a defined place within the journey - supporting conversion, increasing average order value, and maintaining visual simplicity without sacrificing freedom in design.