Navy & Stone is a coastal-inspired childrenswear brand built around craftsmanship and considered production. The brief was to elevate the digital experience to better reflect the quality of the clothing, while simplifying the customer journey for modern parents.

Following a full site audit and strategy phase, we restructured navigation, refined homepage storytelling, and strengthened the positioning of key differentiators such as personalisation and limited drops. The redesign focused on balancing softness and sophistication for the parents browsing, with the light, playfulness to reflect the product - ensuring the site felt premium, intuitive, and conversion-led.The result is a Shopify experience that mirrors the brand’s ethos: calm, intentional, and designed to be lived in - while providing the structure needed to support growth and future collections.